LinkedIn continues to be one of the most valuable social media resources for PR and marketing communications. I tend to use the forums for information gathering and research and encourage my clients to post articles and keep their contents up with press announcements.
In fact, I just got off the phone with a client who just returned from a trade show. He said he had a number of contacts coming to the booth looking for a new technology demo because they saw the update on his LinkedIn profile
There is no doubt that social media is a powerful tool for B2B communications and marketing, but only if you use it properly. Take the time to optimize your LinkedIn profile.
Here is a cheat sheet on how to get the most from LinkedIn.
See you online.