With this week’s changes to Facebook, there has been a rebellion among Facebook users. Facebook fans have turned in their rock concert lighters for torches are marching upon Mark Zuckerberg’s castle. However, despite the hoopla and gnashing of teeth, I don’t think there will be a mass exodus from Facebook any time soon. Facebook fans will continue to complain to their friends about what’s wrong with the new Facebook interface, and they inevitably will use Facebook to lodge their complaints.
Do you see the logic here? Facebook is popular, extremely popular with a current populace of 750 million active users spending over 700 billion minutes per month on the service. People are not going to abandon Facebook, which is why it continues to be one of the most important online locations for your personal brand.
How do you turn traffic into repeat visitors? That’s the big question. The short answer is, “be interesting.” However, that’s not as easy as it sounds. It’s one thing to post baby pictures for your friends or the latest stupid video from YouTube. But it’s something completely different if you are a company trying to build a brand following. You need to keep the content interesting and relevant.
The problem with social media is that it’s voracious and requires a steady diet of interesting material. So how do you keep it fresh?
Here are a few ideas I spotted earlier today in a post from HubSpot on Facebook Page Ideas You Haven’t Tried Yet. I plan to try some of these for my own corporate fan page to see if going to experiment with these and see how they work. Rather than posting all 25, I want to share some of my favorites. I’d love to hear what works for you?
- Don’t link to your Twitter feed. As the article notes, Twitter and Facebook are very different, and a Twitter feed will clutter your wall with junk that will cost you followers.
- Use comments and “like” buttons to promote interest. Show that you are following others, and they will follow you in turn.
- Ask for ideas. What should be your next topic, or product, or book, or whatever. Open the floor to outsiders to share.
- Pose an open-ended question. Let followers fill in the blank or answer an open-ended question that has universal appeal.
- Post teasers. Post partial entries or interesting insights from your blog or corporate news to promote traffic.\
- Tag real people in your photos. It will call attention to those photographed and all their friends.
- Post a mystery photo. Ask for identifiers or captions or guess a location or something about the photo – think Where’s Waldo?
- Share photos from a local meet up or meeting. People like to see themselves online, and this will tie the photos to your brand.
- Post pictures of interviewees and industry experts. If you are talking to industry pundits, use their photos to drive traffic to an interview or insights posted on your blog or web site.
- Use infographics. More infographics are being used to explain ideas (like the map above showing Facebook traffic). The right infographic can be eye-catching and compelling and tell an interesting story.
These are just a few of the ways to keep your Facebook content fresh and drive traffic. Be sure to keep your content relevant as well as interesting, and use whatever you post to promote your brand. Your followers or audience should know what to expect from your brand experience, and that extends to their social media interaction with your brand as well.