Finding the Right Tools for the PR Professional

imageI have just just completed my annual media list service evaluation, weighing the pros and cons of services such as Vocus and MyMediaInfo against my clients’ needs and my operating budget. Finding the right tools, both free and paid, to support client work is an ongoing challenge. I recently had a client ask me about one of the dozens of press release aggregation services that spam me every day and I had to do some digging to determine if it had any real value (it didn’t).

So how do you find your way through the jungle of competing PR support services? To date, I have relied heavily on my LinkedIn groups and professional contacts to provide guidance, but when I am looking for a new services, such as the best service to research speaking opportunities, I have had to rely heavily on web search. But now there is a new service that has just been launched to help PR professionals find the tools they need – The PR Service Bureau, aka JungleBuzz!

[Full disclosure – JungleBuzz is the brainchild of Gina Milani, a former co-worker and long-time associate and friend. She and I have discussed the need for this kind of service off and on for some time and I am delighted to see she finally launched it because I am certain that the market will benefit.]

JungleBuzz was designed for PR consultants by a PR consultant as a single source to help you find the tools you need for success. (Although it offers lots of benefits for larger PR firms as well):

“JungleBuzz is a communications ‘Tools of the Trade’ repository of traditional and social media tools designed for, or used widely by PR and communications professionals charged with influencing and monitoring public perception. With over 260 tools in 24 categories, it’s the first effort to identify and ‘corral’ the tools that are out in the PR jungle that can assist communications professionals.”

JungleBuzz gives you a market overview and lets you compare the latest tools available for your needs, including:

  • Media list development
  • Editorial calendar tracking
  • Awards and speaking opportunities
  • Clip services and media coverage
  • Video clipping and streaming media resources
  • Market research resources
  • Blog and social media tracking
  • And a variety of other tools

I signed on to JungleBuzz this week and have already found that it has saved a lot of time and trouble in researching essential PR resources. Check it out and see if it can help you expand your public relations services.

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