Interested in social media? Don’t understand social media? Trying to determine the real market value of Twitter, Facebook, and LinkedIn? Well welcome to the club.
The pundits abound, and everyone is trying to make sense of the online media phenom. Which is why I wanted to share this presentation from Marta Kagan of Espresso. She calls herself a bona fide marketing genius, and she admits that she swears like a sailor, but she has a fresh (albeit off color) perspective on social media.
Is the revolution coming? Is it here already? And who will be the first against the wall? I’m adding social media to my client recommendations, for the obvious reasons that Marta highlights here, but it’s only one component in a comprehensive PR/marketing program.