Comments on: Is Twitter Really Right for Your Marketing Strategy? http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/ Practical Thinking About PR and Communications from Woolf Media & Marketing Fri, 06 Jan 2012 07:06:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Cameron King http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/comment-page-1/#comment-290 Cameron King Fri, 23 Jul 2010 00:30:58 +0000 http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/#comment-290 Jeffrey hits the nail on the head with his comment. It's about the discovering and successful implementation of the B2B model that banks need to focus their social media efforts on. And I also follow his tweets, thanks Jeffrey Jeffrey hits the nail on the head with his comment. It’s about the discovering and successful implementation of the B2B model that banks need to focus their social media efforts on. And I also follow his tweets, thanks Jeffrey

]]> By: Kevin Lynch http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/comment-page-1/#comment-282 Kevin Lynch Wed, 14 Jul 2010 16:21:12 +0000 http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/#comment-282 I agree 100% with Jeffrey, whom I follow on Tiwtter. Twitter is a terrific way to stay plugged in to the trends in the financial services arena, especially in the credit union space. As he also notes, it really is a great way to network with peers around the world anf get to "know" them in a virtual way. I agree 100% with Jeffrey, whom I follow on Tiwtter. Twitter is a terrific way to stay plugged in to the trends in the financial services arena, especially in the credit union space. As he also notes, it really is a great way to network with peers around the world anf get to “know” them in a virtual way.

]]> By: Susan Breidenbach http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/comment-page-1/#comment-280 Susan Breidenbach Sat, 10 Jul 2010 12:19:05 +0000 http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/#comment-280 I think a lot of the social media disappointments/failures stem from people applying a B2C model to a B2B business. But ultimately, as Jeffrey points out, B2B (which is more about building and maintaining relationships) is more a natural for social media than B2C (which is more about numbers). You can conceivably have a relationship with everyone in a particular B2B universe, but that isn't possible in a B2C business where your universe of potential customers is in the millions. There are people using Twitter successfully in B2B mode, where it's about quality rather than quantity of followers, and reciprocity rather than a one-to-many Pied Piper model. I think a lot of the social media disappointments/failures stem from people applying a B2C model to a B2B business. But ultimately, as Jeffrey points out, B2B (which is more about building and maintaining relationships) is more a natural for social media than B2C (which is more about numbers). You can conceivably have a relationship with everyone in a particular B2B universe, but that isn’t possible in a B2C business where your universe of potential customers is in the millions. There are people using Twitter successfully in B2B mode, where it’s about quality rather than quantity of followers, and reciprocity rather than a one-to-many Pied Piper model.

]]> By: Jeffry Pilcher | TheFinancialBrand.com http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/comment-page-1/#comment-276 Jeffry Pilcher | TheFinancialBrand.com Thu, 08 Jul 2010 16:35:25 +0000 http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/#comment-276 You ask, "Are bankers turning to Twitter to learn about banking trends and rates?" I've accumulated over 2,500 followers on Twitter -- almost all bank and credit union marketing executives -- by tweeting nothing but trends and articles of interest. (Please note: This isn't as easy as it might sound. As a professional editor and publisher in the financial B2B space, I spend no less than 2-3 hours daily going through headlines and stories to find stories to write about and things to tweet.) From my perspective, learning about banking trends is pretty much the only thing of value most of them get from Twitter. I have consistently questioned the B2C value of Twitter and Facebook (and MySpace and every other social media site). The so-called experts talk about the value of "dialogue" and "engagement," but until they find a way to deposit consumer engagement in a checking account, I'll remain on the fence. But the B2B power of social media is indisputable. If most white collar professionals were honest, they'd tell you Twitter is first and foremost a peer networking tool (e.g., "social media," its original purpose and intent). You ask, “Are bankers turning to Twitter to learn about banking trends and rates?” I’ve accumulated over 2,500 followers on Twitter — almost all bank and credit union marketing executives — by tweeting nothing but trends and articles of interest. (Please note: This isn’t as easy as it might sound. As a professional editor and publisher in the financial B2B space, I spend no less than 2-3 hours daily going through headlines and stories to find stories to write about and things to tweet.) From my perspective, learning about banking trends is pretty much the only thing of value most of them get from Twitter.

I have consistently questioned the B2C value of Twitter and Facebook (and MySpace and every other social media site). The so-called experts talk about the value of “dialogue” and “engagement,” but until they find a way to deposit consumer engagement in a checking account, I’ll remain on the fence.

But the B2B power of social media is indisputable. If most white collar professionals were honest, they’d tell you Twitter is first and foremost a peer networking tool (e.g., “social media,” its original purpose and intent).

]]> By: Tweets that mention Is Twitter Really Right for Your Marketing Strategy? | The PRagmatist -- Topsy.com http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/comment-page-1/#comment-272 Tweets that mention Is Twitter Really Right for Your Marketing Strategy? | The PRagmatist -- Topsy.com Thu, 08 Jul 2010 13:17:25 +0000 http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/#comment-272 [...] This post was mentioned on Twitter by CoolMobile4U. CoolMobile4U said: Is Twitter Really Right for Your Marketing Strategy? | The PRagmatist http://bit.ly/aAiOBH [...] [...] This post was mentioned on Twitter by CoolMobile4U. CoolMobile4U said: Is Twitter Really Right for Your Marketing Strategy? | The PRagmatist http://bit.ly/aAiOBH [...]

]]> By: Is Twitter Really Right for Your Marketing Strategy? | The PRagmatist | My Internet Marketing http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/comment-page-1/#comment-269 Is Twitter Really Right for Your Marketing Strategy? | The PRagmatist | My Internet Marketing Thu, 08 Jul 2010 08:31:04 +0000 http://www.woolfmedia.com/wordpress/2010/07/is-twitter-really-right-for-your-marketing-strategy/#comment-269 [...] the original post: Is Twitter Really Right for Your Marketing Strategy? | The PRagmatist Share and [...] [...] the original post: Is Twitter Really Right for Your Marketing Strategy? | The PRagmatist Share and [...]

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