Comments on: The Death and Rebirth of the Press Release http://www.woolfmedia.com/wordpress/2010/06/the-death-and-rebirth-of-the-press-release/ Practical Thinking About PR and Communications from Woolf Media & Marketing Fri, 06 Jan 2012 07:06:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Heath Davis Havlick http://www.woolfmedia.com/wordpress/2010/06/the-death-and-rebirth-of-the-press-release/comment-page-1/#comment-264 Heath Davis Havlick Wed, 30 Jun 2010 20:52:50 +0000 http://www.woolfmedia.com/wordpress/2010/06/the-death-and-rebirth-of-the-press-release/#comment-264 "...people converse like the narrators of Eisenhower-era educational films." HA! Nice. However, my experience with press releases is a little different. I have a degree in creative writing and was a freelance journalist for years. Now, I not only write releases for our consulting clients but also do release reviews for our basic HRmarketer.com members. I am always on the lookout for jargon and terrible quotes. I urge members to write quotes that actually mean something and that could actually have been spoken by a human being. If I find a newsless release, I'll point it out. Our work here is with B2B, so we actually do write for journalists. And, according to articles I've read recently, journalists still do read releases. I get story placements from them regularly. So, I say, the boring, stilted press release is dead and hated; the concise, fact-filled and jargon-free release is a good source of info for journalists. “…people converse like the narrators of Eisenhower-era educational films.” HA! Nice. However, my experience with press releases is a little different. I have a degree in creative writing and was a freelance journalist for years. Now, I not only write releases for our consulting clients but also do release reviews for our basic HRmarketer.com members. I am always on the lookout for jargon and terrible quotes. I urge members to write quotes that actually mean something and that could actually have been spoken by a human being. If I find a newsless release, I’ll point it out.

Our work here is with B2B, so we actually do write for journalists. And, according to articles I’ve read recently, journalists still do read releases. I get story placements from them regularly. So, I say, the boring, stilted press release is dead and hated; the concise, fact-filled and jargon-free release is a good source of info for journalists.

]]> By: Tweets that mention The Death and Rebirth of the Press Release | The PRagmatist -- Topsy.com http://www.woolfmedia.com/wordpress/2010/06/the-death-and-rebirth-of-the-press-release/comment-page-1/#comment-262 Tweets that mention The Death and Rebirth of the Press Release | The PRagmatist -- Topsy.com Fri, 25 Jun 2010 18:41:09 +0000 http://www.woolfmedia.com/wordpress/2010/06/the-death-and-rebirth-of-the-press-release/#comment-262 [...] This post was mentioned on Twitter by Michelle Garrett, Tom Woolf. Tom Woolf said: BrandWeek editor says press releases suck, but he forgot that press releases are no longer for the press - http://bit.ly/c21NtS [...] [...] This post was mentioned on Twitter by Michelle Garrett, Tom Woolf. Tom Woolf said: BrandWeek editor says press releases suck, but he forgot that press releases are no longer for the press – http://bit.ly/c21NtS [...]

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