So how powerful is the Web and social media? Ask Alexis Ohanian, one of the cofounders of Reddit, who recently spoke at a TED talk in India about how Greenpeace used social media to both name a whale they wanted to use as a symbol of their cause, and at the same time got the Japanese government to make concessions.
This is a great example of both the power of the Web to promote a cause, but the need to let go of your message (something we have blogged about earlier this month). For viral marketing to work, you have to let the virus spread and not try to contain it.
Check out this short video from TED.com. I think you’ll be impressed.