Comments on: The Paper Wall Between Editorial and Advertising is Burning http://www.woolfmedia.com/wordpress/2009/12/the-paper-wall-between-editorial-and-advertising-is-burning/ Practical Thinking About PR and Communications from Woolf Media & Marketing Fri, 06 Jan 2012 07:06:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tom http://www.woolfmedia.com/wordpress/2009/12/the-paper-wall-between-editorial-and-advertising-is-burning/comment-page-1/#comment-184 Tom Tue, 29 Dec 2009 20:48:14 +0000 http://www.woolfmedia.com/wordpress/?p=561#comment-184 Reminds me of an incident many years ago when I was an ad rep for a newspaper. It was a small, suburban paper, which made it more susceptible to advertiser pressure. One day an advertiser told me of an irate customer who planned to write a letter to the editor. The business owner said she wanted to be notified when the letter ran so she could offer an immediate rebuttal. (Didn't want to wait until the following week's issue.) If she wasn't offered this opportunity, the business owner said she'd stop advertising with us. Our editor stuck to her guns, saying we wouldn't announce when or if the letter arrived. Thankfully it did not, or we could've been put in a delicate situation. But, I was encouraged by our editor's stance. You have to be willing to stand your ground. Reminds me of an incident many years ago when I was an ad rep for a newspaper. It was a small, suburban paper, which made it more susceptible to advertiser pressure.

One day an advertiser told me of an irate customer who planned to write a letter to the editor. The business owner said she wanted to be notified when the letter ran so she could offer an immediate rebuttal. (Didn’t want to wait until the following week’s issue.) If she wasn’t offered this opportunity, the business owner said she’d stop advertising with us.

Our editor stuck to her guns, saying we wouldn’t announce when or if the letter arrived. Thankfully it did not, or we could’ve been put in a delicate situation. But, I was encouraged by our editor’s stance. You have to be willing to stand your ground.

]]> By: Tweets that mention The Paper Wall Between Editorial and Advertising is Burning | The PRagmatist -- Topsy.com http://www.woolfmedia.com/wordpress/2009/12/the-paper-wall-between-editorial-and-advertising-is-burning/comment-page-1/#comment-183 Tweets that mention The Paper Wall Between Editorial and Advertising is Burning | The PRagmatist -- Topsy.com Tue, 29 Dec 2009 16:01:41 +0000 http://www.woolfmedia.com/wordpress/?p=561#comment-183 [...] This post was mentioned on Twitter by StrategicGuy, Tom Woolf. Tom Woolf said: Tough times for publishers puts new pressures on journalistic integrity. Will press neutrality lose out to ad revenue? http://bit.ly/5BEh16 [...] [...] This post was mentioned on Twitter by StrategicGuy, Tom Woolf. Tom Woolf said: Tough times for publishers puts new pressures on journalistic integrity. Will press neutrality lose out to ad revenue? http://bit.ly/5BEh16 [...]

]]> By: Marc hausman http://www.woolfmedia.com/wordpress/2009/12/the-paper-wall-between-editorial-and-advertising-is-burning/comment-page-1/#comment-182 Marc hausman Tue, 29 Dec 2009 15:58:33 +0000 http://www.woolfmedia.com/wordpress/?p=561#comment-182 Thanks, Tom. I appreciate the mention in this excellent blog post. Plus, I agree 100 percent with this statement from the post: "Every publication has a viewpoint and a perspective, and it’s up to the reader to read between the lines." Thanks, Tom. I appreciate the mention in this excellent blog post.

Plus, I agree 100 percent with this statement from the post: “Every publication has a viewpoint and a perspective, and it’s up to the reader to read between the lines.”

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