I want to take exception to one point: “If you have been working in marketing communications long enough, integrating new channels like Facebook and Twitter into your current marketing strategy is mostly common sense.”

I would replace “mostly” with “partially.”

Many good strategies and tactics can be obscure or counter-intuitive. If this weren’t true, there would be almost nothing for me to investigate and discuss on my blog.

So while a $2,000 course may be unnecessary for such a person, some amount of research and brainstorming probably would be necessary in order to make good use of these sites.

Larry Brauner