• 14Sep

    moneyshot1Social media is taking the online advertising community by storm. I recently received an e-mail from Gumas Advertising, one of my client companies, with some interesting statistics about online advertising. The social media sites are commanding 80 percent of online ad revenue. Here are some numbers from comScore to digest:

    Top Online Display Ad Publishers in Social Networking Category (June 2009 Total U.S.; Home/Work/University Locations)      
      Total Display Ad Impressions (MM) % Share of Display Ads Ad Exposed Unique Visitors (000)
    Total Internet Audience

    326,899

    100.0%

    188,589

    Social Networking

    68,927

    21.1

    129,620

    MySpace Sites

    30,004

    9.2

    64,472

    Facebook.com

    26,813

    8.2

    67,389

    Tagged.com

    1,940

    0.6

    7,422

    MocoSpace.com

    496

    0.2

    1,067

    Hi5.com

    461

    0.1

    3,459

    Bebo

    435

    0.1

    6,350

    Classmates.com Sites

    400

    0.1

    9,181

    BlackPlanet.com

    345

    0.1

    2,084

    GaiaOnline.com

    258

    0.1

    1,859

    DeviantArt.com

    204

    0.1

    3,681

    Source: comScore Ad Metrix, September 2009      

     

    A survey of the Association of National Advertisers and B2B Magazine shows that social media and videos have seen a jump in rankings:

    The survey found that 66% of marketers utilized social media in 2009, as compared to 20% in 2007.  50% employ viral videos, up from only 25% in 2007….

    Among social networks being embraced by all marketers, the top sites used are:

    • Facebook (74%)
    • YouTube (65%)
    • Twitter (63%)
    • LinkedIn (60%)

    If you follow the money, social media is where it’s at for marketing. If you haven’t embraced a social media strategy, it’s time to put your money where your mouth is.

    Posted by Tom Woolf @ 11:09 pm

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.