Your partner for effective PR and marketing communications

Woolf Media & Marketing

How We Work

Partnership

The concept behind our work philosophy can be summed up in a single word - partnership.

 

We act as strategic partners to our clients. We work closely with senior managers to discuss marketing strategies, identify the target audience, and jointly develop a program that meets the company's overall objectives. We like to consider ourselves as an extension of our clients' internal marketing staff. In fact, any PR or communications program is effective only when we can work closely with corporate decision-makers. And when you retain Woolf Media & Marketing, you always receive direct support from the experts. We're a hands-on practice and don't delegate strategic functions to inexperienced staff.

 

Media Relations in a Web-driven World

The rules and role of media relations have changed. As the global village continues to expand thanks to the Web, more companies find themselves operating in "Internet time," struggling to stay ahead of the competition as they race to lay claim to new market niches for new services and technologies.

 

In an Internet-driven world, the role of media relations has expanded beyond that of just servicing the press. Investors, partners and customers get their news directly from the Web, their real-time global newspaper. Our job is to identify new strategies to maximize outreach for our clients and make sure we are presenting strategic information to decision-makers and potential customers, as well as the media.

 

We work with our clients to make sure that news and marketing information is formatted appropriately and distributed to both the media and where customers, investors, and partners will find it. In addition to traditional vehicles such as press releases, we utilize search engine optimization, blogging, social media, and other means to make sure your news reaches industry influencers and your target markets.

 

Building Integrated Programs

An effective media and communications program creates a market feedback loop that helps drive sales and marketing. To create that feedback loop, we work closely with your team to make sure they have the tools they need to close new deals.

 

Brand messages and market differentiators packaged in press releases and media materials lay the groundwork for market proof points that demonstrate thought leadership. Customer wins become success stories, web references, and trade show presentations. White papers become bylined articles, webinars, and blog material.

 

An integrated communications strategy helps crystallize your brand and your unique value proposition, educating customers and prospects and creating validation that drives web traffic and boosts sales.

 

Understanding the Media

The best approach to media relations is to “reverse-engineer” the editorial process. Drawing from our experience as trade journalists, we know the information that reporters find valuable. Part of our job is to make the editor’s job easier, and in the process serving our clients. We know that evasive answers and “smoke and mirrors” presentations are not well received by the editors and analysts who follow the market. That’s why we work with clients to present clear, concise information that tells your story in a compelling fashion.

 

We view the editors and industry analysts as our clients as well. That’s why we work so hard to deliver concise, targeted information that will have value to their readers. This cooperative approach to media relations ensures better coverage for our clients and long-lasting relationships with the trade media.

 

We have the experience and the expertise to help your company achieve its media and marketing objectives. Contact us to learn more about our media and writing services and to request a free project assessment. 415-359-5638, info@woolfmedia.com